About

I may be a small business, but everything I do has a single aim: to help people look after their skin in the world they’re living in.

There are a few different strands to my work, each with the same philosophy at the core — that skin is an organ, not just a surface:

  • The Skin Well® – advocacy and education for better public understanding of skin health.

  • The Happy Skin Clinic® – my clinical background, offering treatments and professional care.

  • The Skin Chat™ – independent skin coaching to help you make sense of products, routines, and lifestyle choices.

  • Skin at Home™ – simple tools and resources, like flashcards and guides, to support everyday skin health.

Whether it’s through education, consultancy, or small daily reminders, my goal is to make skin care clearer, calmer, and kinder — so people feel confident about supporting the health of their largest organ.

Jacqui de Jager

  • Hi, I’m Jacqui — founder of The Happy Skin Clinic® in Ruyton-XI-Towns. I grew up in Rock, Worcestershire, and spent cherished holidays near Cleobury Mortimer, Shropshire — experiences that shaped my love of the countryside and my instinct to nurture and care for others.

    My career began in education and corporate operations before life led me into healthcare and aesthetics. After co-founding an award-winning dental clinic in Milton Keynes, I opened an aesthetics practice and discovered the impact professional skin treatments could have on people’s confidence and self-esteem.

    During lockdown, I found corneotherapy and Dermaviduals — and from that point, I knew my focus would be on skin health, not quick fixes. I retrained, specialising in advanced skin therapy and electrolysis, with a science-based approach that respects your skin’s natural ability to repair and rejuvenate. My work is about strengthening and protecting the skin barrier, so results last and your skin stays resilient over time.

    In December 2020, my daughter and I returned to the Shropshire countryside to begin this new chapter. Today, through The Happy Skin Clinic® and my wider projects — The Skin Well™, The Skin Chat™, and Skin at Home™ — I combine years of experience with a deep commitment to education, clarity, and care.

    I’m here to help you feel confident in your skin day to day, with honest support, practical advice, and evidence-based skincare that fits real life.

  • At The Happy Skin Clinic®, everything begins with one principle: your skin is an organ, not just a surface. My work focuses on strengthening the skin barrier, using the principles of corneotherapy to support your skin’s natural resilience and recovery.

    With a science-backed approach and products formulated to work with your skin — not against it — I create simple, effective routines designed for lasting skin health. My role isn’t to promise perfection, but to bring clarity and care so you feel confident in how your skin behaves day to day.

    I also recognise that skin never exists in isolation. Some links between lifestyle, environment, and skin health are well-proven, while others are still emerging. I respect those nuances, helping you identify what may be influencing your skin and focusing on the factors we can change together.

    It’s not about quick fixes. It’s about building skin that can cope — calm, strong, and supported for the long term.

  • Corneotherapy is a science-based approach focused on supporting the repair and maintenance of the skin’s natural barrier — the stratum corneum — rather than merely masking visible symptoms.

    It works to address the factors, both proven and emerging, that may influence the skin’s health and function. One of its key principles is the use of physiological formulations: products that are free from unnecessary additives and designed to work in harmony with the skin’s structure.

    By strengthening the skin’s protective barrier with carefully chosen ingredients, corneotherapy supports healthier, more resilient skin — and promotes results that are sustainable over time.

    At its core, corneotherapy is about helping you achieve healthier, happier skin by addressing its needs with care, science, and integrity.

  • At The Happy Skin Clinic®, I work exclusively with dermaviduals® — dermatological skincare developed on the principles of corneotherapy. These products are designed to support and strengthen the skin barrier, using skin-identical ingredients that work in harmony with your skin’s natural function.

    What makes dermaviduals® different is its commitment to physiological formulations — no unnecessary fillers, perfumes, or common irritants — and its use of targeted actives that can be adapted to your individual skin needs.

    This isn’t off-the-shelf skincare. It’s a flexible system, backed by science, chosen to respect your skin’s condition, your environment, and your long-term goals.

    I choose dermaviduals® because it reflects my philosophy: barrier-first, evidence-based, and focused on skin health for the long run.

    Want to explore the range of products I use in clinic and recommend for home use? Read more about dermaviduals® here →