Better skin. Better care. Better confidence.

A public health project asking:
What if skin were recognised as part of national health?

This project began as a resource for my clients.
It’s now a growing space for the public, professionals, and curious minds to explore how lifestyle, daily habits, and environment affect the skin we live in — and to ask bigger questions about how we support skin health in England.

This isn’t about perfect skin. It’s about clear, calm, evidence-based guidance — and building a framework for national change.
Because skin is not just cosmetic. It’s a health issue. And The Skin Well® believes it's time to treat it that way.

Explore Your Growing Resources

👨‍👩‍👧 For Everyone
Learn more about skin in everyday life.

💼 For Professionals & Curious Minds

A project born from care, shaped by concern, and rooted in the belief that skin isn’t cosmetic—it’s an organ. And it’s time we treated it as one in national health policy: through public messaging, education reform, regulation, and protected titles.

1. About the Project:

The Skin Well® began as a simple idea: to help people understand how lifestyle and environment affect their skin. What started as 12 client leaflets quickly became something bigger—a quiet call to include skin in national health conversations.

Skin is our largest organ. It reflects stress, sleep, diet, and air quality—but it's rarely mentioned in public health messaging. The Skin Well® asks: why not?

This project explores that question and offers four clear solutions:
→ Recognise skin in national health
→ Shape education accordingly
→ Regulate the sector
→ Protect professional titles

It’s not radical—just necessary. And long overdue.
[Read the full story here →]

2. Executive Summary—The Skin Well® Project:

A brief overview of the project's purpose, priorities, and approach to public health, education, regulation, and professional identity.
[Read the Executive Summary →]

3. What Affects Skin—Lifestyle and Environment:

Skin responds to our environment, lifestyle, and internal health—yet these factors are rarely acknowledged in national messaging.

The chart below summarises what is:

  • Proven in research

  • Emerging in studies

  • Observed in clinic

📊 [View the chart here →]

These influences are real. And they’re one of the reasons The Skin Well® was created.

4. The Current Landscape: Licensing Skin Treatments in England

How does England really regulate skin-facing treatments — and why is it still falling short? This updated briefing explains how local licensing laws evolved, why they differ between councils, and how the upcoming national scheme risks regulating only the most invasive procedures — while leaving basic skin care unaddressed. With over 300 councils still interpreting the rules in different ways, it’s time to ask: can we do better?
👉 Read the full briefing

5.Should the Beauty Industry Be Medicalised?
No. But skin still deserves national oversight.

Some people assume that calls for better training and regulation in the skin sector are a push to medicalise beauty. They’re not. This project does not propose turning skin therapists into medics. But it does propose something serious.

Anyone working with the skin — an organ — should be properly trained, nationally recognised, and supported under Department of Health and Social Care oversight.

Just like dental nurses, play therapists, and physiotherapy assistants — all non-medical but working within nationally regulated frameworks — skin professionals deserve a clear framework that reflects the level of risk and responsibility in their work.

👉 Read the full article: Should the beauty industry be medicalised?

6. The Four Phases of Work:

Phase One: Quiet Questions:

Scenarios and open letters that introduce three core ideas—inviting reflection on how skin is treated in policy, education, and public health.
[Explore Phase 1 →]

Phase Two: Clear Proposals:

A series of structural solutions designed to close the gaps in skin oversight, education, and recognition—each rooted in public interest.
[Explore Phase 2 →]

Phase Three: Proving the Case:

A national call for evidence. This phase invites researchers, institutions, and policymakers to help examine whether the proposed skin health framework would deliver public benefit. Through foundational questions and early proposals, Phase 3 begins to build the case for future change.
[Explore Phase 3 →]

Phase Four: From Theory to Practice:

This phase does not exist—yet.
If the evidence supports it, Phase 4 would explore how the proposed skin health structure could be introduced into national systems.
The ideas are here. The questions are laid out. What happens next depends on who’s willing to carry it forward.
[Explore Phase 4 →]

About The Skin Well®

At The Skin Well, each resource takes one piece of the puzzle and makes it easier to understand. Whether it’s a leaflet, flare-up checklist, or chart, you’ll find clear, evidence-aware guidance that connects everyday life with skin.

Because healthy skin isn’t just about products. It’s about the whole picture.

Some links - like how sunlight affects skin, are well-proven. Others, like the impact of pollution, relationships, or chronic stress - are still emerging. This project brings together trusted advice, clinical observation, and evolving science to help you make sense of it all.

The project also recognises that not all skin concerns are preventable or easily resolved. Some are lifelong, medically complex, or rooted in genetics. But with the right care and support, even these conditions can often improve.

This isn’t about blame or quick fixes. It’s about clarity, compassion, and better-informed choices.

This isn’t medical advice. It’s calm, practical skin education - without the jargon, the gatekeeping, or the pressure to buy.

About how the content is written

The Skin Well resources are developed by the author, Jacqui de Jager, in collaboration with evidence-aware writing tools. These tools support my writing process, helping shape complex ideas into clear, grounded messages for public use.

The direction, research, and intent are rooted in my professional experience, and desire to make skin health education more accessible for all.

Like any good well, these materials are deepened through reflection, collaboration, and time.

To my knowledge, this is the first UK-based resource to bring these varied - but deeply interconnected - influences together.

If you’ve found this page, you’re welcome here.

The Skin Well® @theskinwell_

💬 Tell me what you think

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Disclaimer:
The Skin Well® provides educational content only. It is not medical advice and does not replace consultation with a qualified healthcare provider. Information shared here reflects current research, clinical observation, and public guidance where available, and is intended to support public understanding - not to diagnose or treat individual concerns.

© 2025 Jacqui de Jager | The Skin Well® & The Happy Skin Clinic®
All rights reserved. This leaflet is for personal use and education only. It may not be reproduced, distributed, or adapted without written permission.