Phase Three

The framework is in place. Now it’s time to find out what happens when we act on it.

This campaign isn’t built on opinion—it’s built on structure. And structure can be tested.

The Skin Well™ has made the case for including skin in the national health strategy. Now, I’m inviting researchers, institutions, and public health partners to help explore what changes if we do.

Phase Three asks one core question:
If we put this structure into action, what would change?

The four pillars below outline the areas I believe we need to test—through research, collaboration, and real-world impact.

🟨 Pillar 1: Skin in Public Health Messaging

Does earlier intervention reduce the prevalence and severity of skin conditions?
Could better public guidance reduce GP appointments, disability claims, or flare-ups triggered by poor home care?

🟦 Pillar 2: Skin Education for All Levels

Does consistent education across Levels 1–7 lead to better public outcomes?
If everyone—from support staff, to advanced therapists, to aesthetics GPs—were trained in consistent, evidence-based skin education, would it lead to better public understanding, safer practice, and improved outcomes?

🟥 Pillar 3: Oversight and Regulation

Does trust improve when regulation is in place?
Are patients better protected when practitioners are accountable to a single, skin-specific regulatory body?
Right now, skin work happens across a fragmented system.
Without shared oversight, risk to the public increases—and so does confusion across the profession.
Could unified regulation reduce harm, close gaps, and create clearer, safer standards for everyone involved?

🟩 Pillar 4: Protected Titles and Public Confidence

Does title protection help the public know who to trust?
Would recognising skin therapists and beauty therapists as legally protected roles give the public a clear route to safe, early support?
If people knew who to turn to—practitioners trained to national standards—could we prevent some conditions from developing or worsening?

What The Skin Well™ Is Looking For

I’m not here to prove a point. I’m here to ask the right questions—because I want better answers.
I built The Skin Well™ to support the people I see every day. But it’s grown into something more: a structure that could help shift how we think about skin—nationally.

Phase Three is about finding out whether that structure works.

I’m looking for research partners, funders, and institutions who want to explore these questions alongside me.

Whether you're from Wellcome, NIHR, a university, a public health department—or just someone who sees the gap—I'd love to hear from you.
You might know how to take this further. I just know we need to try.

Because it’s time we took skin seriously. Not just in clinic. Nationally.