Executive Summary: The Skin Well™ Project

A national invitation to reframe how we treat skin.

The Skin Well™ is a UK-based project asking one core question:
What if we treated skin as the organ it is—through national health policy, not just personal care?

This project is not a brand, business, or product launch. It’s a structured, multi-phase case for change—inviting experts, institutions, and the public to reconsider how skin is addressed in education, regulation, and everyday messaging.

At its heart are four clear asks:

1. That skin is recognised as a national health issue.

2. That education—at all levels—is shaped by this recognition.

3. That the sector is regulated to protect the public and the profession.

4. That the titles of skin therapist and beauty therapist are protected by law.

Each of these asks is grounded in existing systems and policy precedent. The Skin Well™ doesn’t demand radical reinvention—it proposes overlaying what already exists with national alignment and evidence-based structure.

The Four Phases:

Phase One: Quiet Questions
Thoughtful scenarios and open letters challenge the current status quo, highlighting inconsistencies in how skin is treated across health, education, and law.

Phase Two: Clear Cases
Structured proposals—built around the four pillars—offer tangible solutions. These include training reform, regulatory frameworks, and public messaging plans.

Phase Three: Proving the Case
A national call for evidence. This phase invites researchers, institutions, and policymakers to help investigate what happens when we act—and whether the proposed framework delivers real public benefit.

Phase Four: Action
If the evidence supports it, Phase Four belongs to those ready to build.

Why Now?

Skin is our largest organ. It reflects our environment, stress, sleep, age, hormones, and more. Yet there is no national skin health campaign, no coordinated education, no oversight of who delivers advice, and no clarity on who the public can trust.

We already do this for other organs—heart, lungs, teeth, eyes.
So why not skin?

This is not about overmedicalising beauty or limiting consumer choice.
It’s about creating a baseline of safety, consistency, and public trust.

And What Next?

This project has laid out the path. But the next steps—evidence, funding, integration—require others to take it forward.

If you’re part of a UK-based institution, government department, or professional body and you believe this work has value, Phase Four is open.

What happens next is up to you.