Open Letter #5
A calm call for skin to be included in national public health guidance—because skin is health.
Dear Department of Health and Social Care,
My name is Jacqui de Jager, and I run The Skin Well™—a quiet project focused on skin health education and advocacy. I’m a therapist, not a lawyer. I don’t pretend to know the full reach of the NHS Act 2006, the Care Act 2014, or the Human Rights Act 1998.
But I do understand skin. And I can see something that’s easy to miss.
The Health and Care Act 2022 made space for regulating non-surgical aesthetic procedures. That’s a welcome move. It recognises that when the skin is involved, there’s risk—and that the public deserves protection.
But I’m quietly asking: why stop there?
All aesthetic treatments involve skin.
All skin care involves skin.
And skin is not just cosmetic. It’s an organ.
It’s part of the immune system. It reflects stress and inflammation. It impacts confidence, identity, and wellbeing. It’s also the only organ we expose daily to the outside world—and the one most people feel expected to manage on their own.
At the moment, that management happens with no consistent guidance, no national standards, and no formal public messaging—unless someone already has a diagnosed skin condition.
I’m not suggesting that all skin care should fall to the NHS.
I’m suggesting that all skin-related work, from home routines to professional care, should sit within the public health conversation—and be overseen by the Department of Health and Social Care.
Right now, those who work with the skin—directly or indirectly—are trained under education frameworks, not health ones. And yet they’re expected to deliver safe, responsible care to a public that is often overwhelmed by choice, misinformed by marketing, and left without clear guidance on what to do—or who to turn to—when their skin doesn’t feel right.
If skin is important enough to be regulated when needles and lasers are involved, then surely it is also important enough to be supported when cleansers and moisturisers are involved too.
This isn’t about creating complexity.
It’s about providing clarity.
Because including skin in national guidance could:
• Help prevent avoidable skin issues
• Support mental health and confidence
• Reduce the pressure on GPs and dermatology referrals
• Align training across all who work with the skin—not just the medical few.
And this isn’t just about the Department of Health and Social Care.
Skin shows up everywhere—at home, at work, in education, leisure, housing, transport, and care.
It deserves a place in every setting where health and wellbeing are being shaped.
Skin should be included everywhere—because it is everywhere.
Respectfully,
Jacqui de Jager
The Skin Well™
📚 Connected Scenario(s):
Scenario Zero: Naming Skin in Public Health
The foundation of the entire case — making skin visible in national strategy.Scenario One: Social Prescribing
Showing how skin fits naturally into prevention-focused models like social prescribing.Scenario Two: The First 1000 Days
Advocating for the inclusion of skin in early-life health guidance and parental support.Scenario Three: Policy at Every Level
Encouraging DHSC to lead the inclusion of skin across all areas of public health planning.
May 2025
The Skin Well™
A grassroots, evidence-aware initiative supporting public skin education.
👉 @theskinwell_
Disclaimer
A Quiet Case for National Skin Health is part of an independent advocacy series by The Skin Well™. These pieces are written from lived professional experience and personal reflection. They are intended to raise questions, highlight gaps, and explore opportunities for public health improvement.
They do not replace professional medical advice, and they do not represent the views of the NHS or any governmental body.
It should not be used as a substitute for professional medical advice, diagnosis, or treatment. If you have concerns about your skin or health, please speak with your GP or a qualified healthcare provider.
I welcome constructive feedback. If you notice any information that may be inaccurate or outdated, please let me know so I can review and improve.
© 2025 Jacqui de Jager | The Skin Well™ & The Happy Skin Clinic®
All rights reserved. This leaflet is for personal use and education only. It may not be reproduced, distributed, or adapted without written permission.