Pillar One: Public Messaging

Because everyone has skin—and not everyone knows how to care for it.

Skin is the body’s largest organ. It’s also one of the most visible—and one of the most overlooked in national health communication.

Right now, there is no central source of NHS-backed skin care advice for the general public.
No unified message across departments.
No standard guidance that says: this is how to protect your skin in daily life, whatever your age, lifestyle, job, or skin type.

And yet:

  • Over 60% of people in the UK have experienced a skin condition.

  • 70% of people with visible skin issues say it affects their confidence.

  • 1 in 5 children has eczema.

  • Around 100,000 new skin cancer cases are diagnosed every year.

Skin health matters.
Not just because of illness, but because of wellbeing. Mental health. Confidence. Comfort. And quality of life.
Many of these conditions are preventable or manageable with the right support—but that support must start with clear, trusted, public information.

This pillar explores how national skin messaging could work.
What already exists in pockets—and what could be expanded.
And why improving skin knowledge helps the individual, the health system, and the state.

Inside Pillar 1: Public Messaging
This section is currently in development. Over the coming weeks, I’ll be adding resources, frameworks, and proposals for a national approach to public messaging.

For now, you can:

👇 Read the first piece in this section:
[A Clear Case for Public Messaging →]

Back to The Skin Well

Back to: Phase 2

 The Skin Well™
A grassroots, evidence-aware initiative supporting public skin education.
👉 @theskinwell_

Disclaimer

A Clear Case for National Skin Health is part of an independent advocacy series by The Skin Well™. These pieces are written from lived professional experience and personal reflection. They are intended to raise questions, highlight gaps, and explore opportunities for public health improvement.

They do not replace professional medical advice, and they do not represent the views of the NHS or any governmental body.

It should not be used as a substitute for professional medical advice, diagnosis, or treatment. If you have concerns about your skin or health, please speak with your GP or a qualified healthcare provider.

I welcome constructive feedback. If you notice any information that may be inaccurate or outdated, please let me know so I can review and improve.

© 2025 Jacqui de Jager | The Skin Well™ & The Happy Skin Clinic®
All rights reserved. This leaflet is for personal use and education only. It may not be reproduced, distributed, or adapted without written permission.