
Guide to Toning & Tonic Products
Practical advice to help you choose a toner that works for your skin.
1. Why use a toner?
Toners and face tonics are liquid skincare products typically used after cleansing.
They are not essential for everyone, but some people find them helpful — particularly for refreshing the skin, adding light hydration, or preparing the skin for further products.
Modern toners are often alcohol-free and designed to support the skin gently. Older formulations were more astringent and could strip natural oils, but newer products tend to focus on hydration and barrier care.
2. What a good toner should do:
Offer light hydration or calming ingredients without causing irritation
Help the skin feel fresh and comfortable after cleansing
Prepare the skin for moisturisers, serums, or sunscreen
Be gentle and suited to your skin’s current condition (especially if dry or sensitive)
3. What a toner should not do:
Sting, tighten, or leave the skin feeling dry or uncomfortable
Be left on the skin if it contains surfactants (cleansing agents) — always check whether the product is designed to be rinsed or absorbed
Contain high levels of alcohol or strong essential oils
Leave redness or sensitivity with regular use
Promise to “tone” the skin in a muscular or firming sense — this is a misleading term
4. What the label might not tell you:
Fragrance-free does not always mean there is no scent — look for terms like “parfum” or essential oils
Astringent toners are still sold but may damage the skin barrier over time
pH matters — the ideal toner will be close to the skin’s natural pH, but this is rarely listed
Some ingredients in toners (e.g. alcohol, menthol, citrus oils) can feel refreshing short-term but increase irritation long-term
Some cleansing waters or multi-use liquids contain surfactants — ingredients that are meant to break down oil or makeup. These may feel gentle but can disrupt the skin barrier if not rinsed off properly
5. Final thought:
Toners are not necessary for every skin routine, but when chosen carefully, they can offer a gentle, supportive step — especially for dry, sensitive, or reactive skin types.
If you do use a toner, look for one that hydrates or soothes, without alcohol or added fragrance, and always listen to how your skin responds.
The Skin Well®
A grassroots, evidence-aware initiative supporting public skin education.
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Disclaimer
Whilst every effort has been made to ensure accuracy, the information in this leaflet is for educational purposes only and should not replace professional advice. This resource is informed by current evidence, clinical observation, and emerging research in skin health. Where early or exploratory studies are referenced, this reflects ongoing scientific interest - not established public health guidance. I include these insights to raise awareness, not to make health claims. If in doubt, please consult a qualified healthcare professional.
If you spot an omission or believe any of the information is inaccurate, please get in touch. I’ll review it and make updates where appropriate
Version: [March / 2025]
© 2025 Jacqui de Jager | The Skin Well® & The Happy Skin Clinic®
All rights reserved. This leaflet is for personal use and education only. It may not be reproduced, distributed, or adapted without written permission.