‘Not Really’ Series: A Quiet Campaign for Skin Health

This campaign highlights the lack of national messaging around how lifestyle and environmental factors affect skin health.

Each of the 12 posters asks a simple question:
“Is there national guidance on this?”
And in most cases, the answer is: Not really.

It’s not about pointing fingers.
It’s about pointing out what’s missing -
so people can make decisions with the full picture.

Scroll through to view the campaign.
Click each poster to see the full post.

Home
Poster from The Skin Well™ Not Really Series asking: ‘Is there national guidance on pollution and skin health?’ with the response: ‘Not really.’ Background features bold colours and simple layout.
Poster from The Skin Well™ Not Really Series asking: ‘Is there national guidance on oral health and skin health?’ with the response: ‘Not really.’ Background features bold colours and simple layout.
Poster from The Skin Well™ Not Really Series asking: ‘Is there national guidance on sleep and skin health?’ with the response: ‘Not really.’ Background features bold colours and simple layout.
Poster from The Skin Well™ Not Really Series asking: ‘Is there national guidance on the connection between lifestyle and environmental factors and skin health?’ with the response: ‘Not really.’ Background features bold colours and simple layout.
Poster from The Skin Well™ Not Really Series asking: ‘Is there national guidance on hydration and skin health?’ with the response: ‘Not really.’ Background features bold colours and simple layout.
Poster from The Skin Well™ Not Really Series asking: ‘Is there national guidance on skin products and skin health?’ with the response: ‘Not really.’ Background features bold colours and simple layout.
Poster from The Skin Well™ Not Really Series asking: ‘Is there national guidance on hormones and skin health?’ with the response: ‘Not really.’ Background features bold colours and simple layout.
Poster from The Skin Well™ Not Really Series asking: ‘Is there national guidance on UV radiation and skin health?’ with the response: ‘Not really.’ Background features bold colours and simple layout.
Poster from The Skin Well™ Not Really Series asking: ‘Is there national guidance on exercise and skin health?’ with the response: ‘Not really.’ Background features bold colours and simple layout.

The Skin Well™
A grassroots, evidence-aware initiative supporting public skin education.
👉 @theskinwell_

Disclaimer

A Quiet Case for Skin Health is part of an independent advocacy series by The Skin Well™. These pieces are written from lived professional experience and personal reflection. They are intended to raise questions, highlight gaps, and explore opportunities for public health improvement.

They do not replace professional medical advice, and they do not represent the views of the NHS or any governmental body.

It should not be used as a substitute for professional medical advice, diagnosis, or treatment. If you have concerns about your skin or health, please speak with your GP or a qualified healthcare provider.

I welcome constructive feedback. If you notice any information that may be inaccurate or outdated, please let me know so we can review and improve.

© 2025 Jacqui de Jager | The Skin Well™ & The Happy Skin Clinic®
All rights reserved. This leaflet is for personal use and education only. It may not be reproduced, distributed, or adapted without written permission.